The renowned athlete, Usain Bolt has officially joined the esports organisation WYLDE. Joining the esports company as a co-owner, Bolt will be serving as a member of the active leadership team and will also be involved in growing WYLDE's brand through a variety of activities.
"WYLDE is on a journey to becoming one of the biggest brands in the fastest growing sport in the world," said Bolt. "In esports, like in track & field, it's critical to have that competitive, winning mentality. I look forward to working with the WYLDE leadership team to help our players to reach their potential, while also taking care of their physical and mental wellbeing".
WYLDE currently has teams competing in Rainbow Six Siege, Valorant, Rocket League, and FIFA, and is in discussions to expand through sponsorships with global brands that are looking to enter the esports scene.
"Usain coming on board takes WYLDE to the next level," said WYLDE co-founder David Cronin. "With his vast competitive experience and Olympic-winning mentality, his guidance will be invaluable as we continue to build professional structures to support the development of our players".
