Rfrsh Entertainment, an organisation that is responsible for the likes of the Blast Pro Series, has announced that it has raised an extra 10 million Euros in funding from the likes of the Danish Growth Fund, Creandum, and Sunstone.
CEO and Founder of Rfrsh Entertainment, Nikolaj Nyholm, said: "We see a significant potential in the development of live, digital and Originals formats in esports appealing to a much wider audience than that of today. Blast Pro Series is a live format produced for both the audience in the arena, for the online fans and for the mainstream audience on Flow TV. We produce a lot of different high quality content around the tournament for use on our own channels but also for the rights takers, who get the full package of explanatory content, documentary pieces. Through our own and the teams' channels we reach millions of followers."
In the press release Rfrsh also emphasises its goal to reach a wider audience than core esports fans. How can they do this?