Lenovo North America has revealed a local partnership with esports organisation Team SoloMid (TSM), which is the first official esports sponsorship for the brand, providing TSM with a gaming lounge in their new training facility being built in LA.
This includes access to Lenovo's technology and tools to help create content and compete at the highest level, with the lounge featuring gaming PCs of course. Lenovo will be hosting exclusive TSM events and giveaways throughout 2019 as well.
"With the esports audience projected to surpass NFL viewership and reach 276 million by 2022, Lenovo is excited to partner with a veteran team that helped to elevate the popularity of esports in the U.S.," said Matt Zielinski, Lenovo's President of North America, "We understand the tremendous growth potential of this market, and this partnership is a great complement to our investments in bringing professional-grade gaming experiences to avid players around the world."
"For TSM, partnering with Lenovo was simple," says Andy Dinh, Founder and CEO of TSM. "Lenovo Legion is best in class when it comes to PCs that are optimized for gameplay. It's important that we believe in the brand and products we partner with, and I want to make sure our players, and our audience, are using the best hardware possible. TSM focuses on excellence, and we only partner with the best. Lenovo's history of a commitment to high performance and quality aligns with TSM's vision for the future—not only for our teams, but our entire organization."
Is this a good partnership?