G2 Esports has announced that it is entering a global partnership with luxury fashion brand Ralph Lauren. Set to join G2 as its official fashion outfitter, Ralph Lauren will be working with the esports organisation on multiple campaigns and events and will also be launching a series digital activations across Twitch and TikTok.
"Today is one of the most special days in my life and G2's history," said Carlos 'Ocelote' Rodriguez, Founder, and CEO of G2 Esports. "A brand I have loved for many years is now part of the G2 family. Ralph Lauren has entered the world of gaming in partnership with G2, and nothing makes us happier and prouder than to be able to execute on their strategy while doing our thing. With their support, we will continue to thrive and elevate the way we entertain you. As a lifelong gamer and proud founding CEO, seeing Ralph Lauren enter this industry is an incredible moment I will never forget. I could not be more excited to share with all of you what's coming."
Ralph Lauren's Wimbledon campaign that celebrates the brand's 16th anniversary as the outfitter of the tennis champiosnship will also see G2's League of Legends player Martin 'Rekkles' Larsson featuring among some of the world's leading athletes as part of the campaign. You can check out the announcement video at the blog post detailing the partnership here.
