ESL has revealed that Mtn Dew Amp Game Fuel is the official global beverage partner for all major global events, and this news also comes with the launch of a post-match segment called the Mtn Dew Amp Game Fuel Power Plays.
This comes after Immortals Gaming Club just renewed their partnership with the beverage brand too, and Mtn Dew Amp Game Fuel will sponsor both the IEM and ESL One competitions, not to mention the CS:GO Pro League, starting the two-year deal at ESL One Katowice this year.
Power Plays will take place after each semi-final and final match in CS:GO and Dota 2 events, and features an ESL analyst breaking down key moments and selecting a final Power Play. The Mountain Dew League (MDL) is also included in this partnership, giving amateur CS:GO players a chance to shine.
"We have a deep-rooted, collaborative relationship with Mountain Dew and adding Mtn Dew Amp Game Fuel, a drink designed for gaming, as our Official Global Beverage Partner is a natural fit," said Paul Brewer, Senior Vice President of Brand Partnerships, ESL North America. "Building on our joint success, product integration and custom content will create new ways for us to engage fans all over the world."
Is this a good deal for both sides?