Brazilian esports organisation Furia Esports has revealed that Nike Inc. has come on board as a new partner, who are now the world's first team representing its brand over the next few years.
We'll see Furia's new uniform at ESL One Cologne's CS:GO tournament from today until July 7, where $300,000 USD is at stake, and this is a big move considering the weight of Nike's brand in the clothing market.
Furia CEO Jaime Pádua F. Filho had this to say on the partnership:
"This contract with Nike is something pioneer in esports' world and adds credibility and sustainability to our project".
"With Nike's support, we'll go on with our job of making dreams come true and forming great athletes by hard work, talent and persistence. We've succeeded in CS:GO with this formula and we hope to reapply it to other modalities."
Can we see more clothing brands team up with esports organisations?