Foot Locker has revealed a new product collaboration with Champion Athleticwear and five esports teams, reflecting "each team's dynamic DNA and heritage," according to the press release.
This includes jerseys, t-shirts, and sweatshirts, and the teams included are OpTic Gaming, Counter Logic Gaming, Dignitas Spacestation Gaming, and Renegades, a team that already has a partnership with Champion to produce jerseys. Limited amounts of jerseys were released on NTWRK this week, and now Foot Locker, Champs Sports, Eastbay, and Footaction will launch the full range today.
"Foot Locker, Inc. has a storied history elevating traditional sports and athletes in unique ways, and now we are excited to elevate esports for our consumers within the Foot Locker family of brands," says Andrew Gray, VP and Chief Merchandising Officer for Foot Locker, North America. "This is a great opportunity for us to continue our mission of inspiring and empowering youth culture."
Champs Sports is also hosting an in-store competition at the Times Square store on May 18 to celebrate the launch, with members of each team present too.
What do you make of the clothing?