The parent company of Rogue and the London Royal Ravens, ReKT Global has announced that it is partnering with gaming chair manufacturer Autofull. The deal, which is two-years in length, will include ReKT esports properties and will support the growth of Autofull across the US and Europe.
Autofull is known as being the leading gaming chair in China and a sponsor of the League of Legends Pro League (LPL - the Chinese LoL division). This partnership is slated to utilise ReKT Global properties, including staff and players from its League of Legends European Championship (LEC) team and its Call of Duty League (CDL) roster, to help in the development of a new chair planned to launch in 2022.
"We set ourselves apart with our high performance framework across all teams," said Anna Baumann, EVP of esports at ReKTGlobal. "Our extensive research and practical performance insights on mental and physical health makes us the ideal partner to work with AutoFull on product development. We couldn't be more thrilled to help introduce this brand to the West with our expertise and reach."
The financials of the deal have not been disclosed.
